Online advertisers are expected to outspend TV advertisers by $40 billion this year.
That means 40% of the world’s ad spending is expected to take place online in 2018, according to new forecasts from advertising measurement company Zenith. Online ad spending first beat out TV as the biggest ad medium last year.
Internet ad growth is being driven by social and video display ads, like those found on #Facebook and #YouTube. Globally, #SocialMedia ad spending is estimated to rise 21% to $58 billion while video ad spending is rising 19% to $32 billion in 2018.
At 42% of total spending, search ads like those on #Google remain the biggest form of online advertising, expected to reach $95 billion this year. Online search and classified spending is expected to grow less than 10%.